· Max Lowery · Podcast Episode · 2 min read
#106 From Yo-Yo dieting for 30 years… To losing 22kg without dieting
Most women don’t struggle to lose weight, they struggle to keep it off. In this episode, Joanne shares how she broke free from decades of yo-yo dieting by finally addressing the emotional eating and mindset patterns driving her behavior.
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Why You Keep Losing Weight… and Gaining It Back (And What Actually Fixes It for Good)
You don’t have a weight loss problem you have a pattern that no diet has ever solved. And that’s exactly what this episode breaks wide open.
If you’ve ever felt like you know how to lose weight—but just can’t keep it off this will hit home. Joanne, 55, spent decades stuck in the cycle of yo-yo dieting, starting over every Monday, and blaming herself when the weight came back. She thought she lacked discipline. She thought she was the problem.
She wasn’t.
In this powerful conversation, Joanne shares how she finally stopped focusing on food and started understanding the real drivers behind her emotional eating, sugar cravings, and inconsistent habits. The result? She’s lost over 20 kilos—and, for the first time in her life, actually kept it off.
Inside this episode, you’ll hear:
Why weight regain isn’t about laziness or lack of willpower
The hidden emotional patterns behind overeating and comfort eating
How stress, self-talk, and mindset impact your results more than any diet
What it really takes to create sustainable weight loss during midlife and menopause
The simple mindset shift that helped Joanne stop “starting again on Monday”
How to enjoy food, travel, and life without falling back into old habits
Joanne’s story is about more than weight loss. It’s about learning to trust yourself, letting go of all-or-nothing thinking, and finally feeling proud of who you are without relying on restriction or perfection.
If you’re a woman over 40 who’s tired of dieting, tired of starting over, and wondering why nothing sticks… this episode will show you a completely different way forward.
Because real change doesn’t come from more rules it comes from solving the root cause.
Listen now and take the first step toward feeling calm, in control, and free around food. And if you’re ready for support, book a Food Freedom Breakthrough Call to uncover what’s really keeping you stuck and what needs to change.