· Max Lowery · Podcast Episode · 2 min read
#99 Louise Thought She Was ‘Broken’… Then Lost 34kg and Got Her Life Back
She spent 20 years dieting and hiding from life. Today, she’s lost 34kg, kept it off, and finally trusts herself.
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How Louise Lost 34kg Without Dieting: The Identity Shift That Made Weight Loss Finally Stick (Women 40+)
What if your weight problem isn’t really about food… but about who you believe you are?
And what if the solution isn’t another plan, it's a new identity you can actually trust?
In this episode, Max Lowery sits down with Louise, a long-term Live360 client, to share a story that goes way beyond a “before and after.” This is a real-life transformation, especially if you’re a woman over 40 who feels stuck, tired, low energy, and secretly wondering, “Why can everyone else do this but not me?”
Before coaching, Louise was doing around 1,000 steps a day. Walking felt hard. Weekends away in her camper van weren’t fun, they were survival. She avoided being seen, didn’t want to socialize, and had spent 20 years cycling through Slimming World, Weight Watchers, and “start again Monday” plans. She’d lose weight, regain it, blame herself, and repeat.
Then everything changed.
Louise has now lost 34 kilos and kept it off. She hikes for fun, climbs mountains, travels with confidence, and, most importantly, she trusts herself for the first time in her life.
In this conversation, you’ll hear:
What Louise’s “rock bottom” moment in the Lake District felt like
Why dieting and slimming clubs kept failing (and how they fed binge/restrict cycles)
The fear and skepticism she had before investing in coaching
The surprising power of a safe space, self-awareness, and real support
How emotional eating and drinking patterns became clear, and how she learned new coping tools
Why small steps (like increasing movement) created a massive mindset shift
If you’ve been telling yourself “I’m different… nothing works for me,” this episode will challenge that story, in the best way.
If you’re ready for evidence, not hype, press play.
My calendar for february is now open, and I am taking applications for Food Freedom Breakthrough Calls. We work with a small number of women at a time, so spaces are limited. If you want to break emotional eating for good with clarity and confidence, book your call now.