#55 Why You Always Crave Food (And How to Regain Control)

#55 Why You Always Crave Food (And How to Regain Control) | Never Diet Again

· Max Lowery · Podcast Episode  · 2 min read

#55 Why You Always Crave Food (And How to Regain Control)

This week, Max & Shane uncover the shocking truth behind constant hunger: it's not about willpower or discipline. They delve into the root causes, revealing how modern lifestyle, emotions, and biology combine to drive our cravings. Tune in for an game-changing understanding of food obsession.

This week, Max & Shane uncover the shocking truth behind constant hunger: it's not about willpower or discipline. They delve into the root causes, revealing how modern lifestyle, emotions, and biology combine to drive our cravings. Tune in for an game-changing understanding of food obsession.

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Why You Always Crave Food (and How to Finally Feel in Control)

Think you’re addicted to sugar and carbs?
It’s not willpower — it’s biology and unmet needs.

In this episode, Max and Shane break down why so many women over 40 feel out of control around food — constantly thinking about what to eat next, feeling “hangry” when you miss a meal, and turning to snacks when stress hits. Spoiler: your cravings aren’t a character flaw. They’re signals. And when you know what they’re really saying, you can finally find food freedom.

Here’s what you’ll learn:

  • The real reason for nonstop cravings: how being “stuck in sugar-burning mode” (metabolic inflexibility) keeps you hungry, foggy, and snacky all day.

  • Simple fixes that work:

    • Eat 2–3 larger, satisfying meals instead of grazing

    • Prioritize protein + fiber to stay full

    • Drop the BLTs (bites, licks, tastes) that quietly add 400–600 calories

    • Walk more to burn through glycogen and switch on fat burning

  • Emotional eating decoded: food isn’t the problem — it’s the solution you’re using. You’ll ask, “What is the food doing for me?” (numbing, rewarding, escaping, soothing) and learn to meet that need another way.

  • Practical “in-the-moment” tools: box breathing, 4-7-8 breathing, short walks, journaling, reaching out to a friend — real strategies to calm stress without raiding the pantry.

  • Why dieting backfires: restriction ramps up cravings, stress, and that “I always fail” loop. The solution is a mindset shift and daily habits that make weight loss feel easier, not harder.

You’ll walk away knowing exactly how to move from “I can’t control myself around food” to “I can go hours without thinking about it” — without going keto, cutting out your favorites, or relying on endless willpower. This is sustainable menopause weight loss and food freedom, built on biology, not blame.

Want to see more behind the scenes, client success stories, and daily tips for sustainable fat loss? Come connect with me on Instagram https://www.instagram.com/max.lowery. It’s where I share practical advice, motivation, and the exact strategies my clients use to lose weight and keep it off, without ever dieting again.

Three Ways We Can Help:

Watch the Cravings and Fat Loss Masterclass

Learn how to take control of cravings and lose weight without willpower, restriction, or giving up the foods you love. This free masterclass walks you through the proven 3-phase method to reset your metabolism, rewire your habits, and finally achieve lasting fat loss after 40.

Book a Food Freedom Breakthrough Call

A free Zoom conversation designed to uncover the root causes of your struggle with food and weight.
We’ll help you identify what’s keeping you stuck, create a personalised action plan, and assess to see if we can help you achieve lasting results. Click below to book.

Listen to the Never Diet Again Show

The Podcast is where high-achieving women over 40 learn how to lose weight for good — without dieting, restriction, or obsession. Each episode tackles the real reasons you struggle with food, from emotional eating to identity shifts, and gives you the tools to create lasting change.

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