· Max Lowery · Podcast Episode · 2 min read
#58 This One Belief Is Keeping You Stuck in a Cycle of Guilt, Shame, and Weight Regain
Episode Recap: Max Lowery & Shane Copeland break down why knowing isn't the same as doing, emotional eating, metabolic inflexibility & restrictive diets. Learn how to shift your mindset & make weight loss sustainable for good. #weightloss #foodfreedom

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“I Know What To Do… I’m Just Not Doing It” — Why You’re Stuck (and What Actually Works)
If you’ve ever said, “I know what I need to do, I’m just not doing it,” this episode is your turning point.
You don’t lack willpower — you’ve been following the wrong rulebook.
Max and Shane unpack one of the most common weight loss frustrations for women over 40: feeling like you should have this figured out, yet nothing sticks. The big reveal? Diet culture taught you tactics that are unsustainable, generic, and don’t fix the root causes of your cravings, emotional eating, and “all-or-nothing” thinking. That’s why the weight keeps coming back — and why you keep blaming yourself.
What you’ll learn:
Why “eat less, move more” backfires
The plans you’ve tried depend on motivation and restriction, so they work short-term — until life happens.The real root causes no one addressed:
Metabolic inflexibility (“stuck in sugar-burning mode”) that keeps you hungry, snacky, and hangry
Emotional eating (stress, boredom, reward) that can easily add 10,000+ calories/month
All-or-nothing thinking that turns one slip into a spiral
What to do instead (simple, sustainable habits):
Eat 2–3 larger, satisfying meals (ditch the grazing and BLTs — bites, licks, tastes)
Prioritize protein + fiber at every meal to reduce cravings naturally
Walk daily (7–15k steps) — low effort, big impact
Build an “emotional toolkit”: breathing, journaling, a short walk, call a friend, light movement
Mindset shift that changes everything:
You don’t need more information — you need implementation tailored to your life. When you address cravings, metabolism, and coping strategies, weight loss feels easier and actually lasts.
If diets, keto, fasting, or HIIT left you exhausted and frustrated, this episode shows a calmer, smarter path to menopause-friendly weight loss — without giving up your favorite foods or living in the gym.
Want to see more behind the scenes, client success stories, and daily tips for sustainable fat loss? Come connect with me on Instagram https://www.instagram.com/max.lowery. It’s where I share practical advice, motivation, and the exact strategies my clients use to lose weight and keep it off, without ever dieting again.