#58 This One Belief Is Keeping You Stuck in a Cycle of Guilt, Shame, and Weight Regain

#58 This One Belief Is Keeping You Stuck in a Cycle of Guilt, Shame, and Weight Regain | Never Diet Again

· Max Lowery · Podcast Episode  · 2 min read

#58 This One Belief Is Keeping You Stuck in a Cycle of Guilt, Shame, and Weight Regain

Episode Recap: Max Lowery & Shane Copeland break down why knowing isn't the same as doing, emotional eating, metabolic inflexibility & restrictive diets. Learn how to shift your mindset & make weight loss sustainable for good. #weightloss #foodfreedom

Episode Recap: Max Lowery & Shane Copeland break down why knowing isn't the same as doing, emotional eating, metabolic inflexibility & restrictive diets. Learn how to shift your mindset & make weight loss sustainable for good. #weightloss #foodfreedom

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“I Know What To Do… I’m Just Not Doing It” — Why You’re Stuck (and What Actually Works)

If you’ve ever said, “I know what I need to do, I’m just not doing it,” this episode is your turning point.
You don’t lack willpower — you’ve been following the wrong rulebook.

Max and Shane unpack one of the most common weight loss frustrations for women over 40: feeling like you should have this figured out, yet nothing sticks. The big reveal? Diet culture taught you tactics that are unsustainable, generic, and don’t fix the root causes of your cravings, emotional eating, and “all-or-nothing” thinking. That’s why the weight keeps coming back — and why you keep blaming yourself.

What you’ll learn:

  • Why “eat less, move more” backfires
    The plans you’ve tried depend on motivation and restriction, so they work short-term — until life happens.

  • The real root causes no one addressed:

    • Metabolic inflexibility (“stuck in sugar-burning mode”) that keeps you hungry, snacky, and hangry

    • Emotional eating (stress, boredom, reward) that can easily add 10,000+ calories/month

    • All-or-nothing thinking that turns one slip into a spiral

  • What to do instead (simple, sustainable habits):

    • Eat 2–3 larger, satisfying meals (ditch the grazing and BLTs — bites, licks, tastes)

    • Prioritize protein + fiber at every meal to reduce cravings naturally

    • Walk daily (7–15k steps) — low effort, big impact

    • Build an “emotional toolkit”: breathing, journaling, a short walk, call a friend, light movement

  • Mindset shift that changes everything:
    You don’t need more information — you need implementation tailored to your life. When you address cravings, metabolism, and coping strategies, weight loss feels easier and actually lasts.

If diets, keto, fasting, or HIIT left you exhausted and frustrated, this episode shows a calmer, smarter path to menopause-friendly weight loss — without giving up your favorite foods or living in the gym.

Want to see more behind the scenes, client success stories, and daily tips for sustainable fat loss? Come connect with me on Instagram https://www.instagram.com/max.lowery. It’s where I share practical advice, motivation, and the exact strategies my clients use to lose weight and keep it off, without ever dieting again.

Three Ways We Can Help:

Watch the Cravings and Fat Loss Masterclass

Learn how to take control of cravings and lose weight without willpower, restriction, or giving up the foods you love. This free masterclass walks you through the proven 3-phase method to reset your metabolism, rewire your habits, and finally achieve lasting fat loss after 40.

Book a Food Freedom Breakthrough Call

A free Zoom conversation designed to uncover the root causes of your struggle with food and weight.
We’ll help you identify what’s keeping you stuck, create a personalised action plan, and assess to see if we can help you achieve lasting results. Click below to book.

Listen to the Never Diet Again Show

The Podcast is where high-achieving women over 40 learn how to lose weight for good — without dieting, restriction, or obsession. Each episode tackles the real reasons you struggle with food, from emotional eating to identity shifts, and gives you the tools to create lasting change.

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