#81 The Right Time Is a Myth. Here’s Why You’re Really Delaying Change
You keep waiting for life to calm down, but that “right time” never comes. In this episode, Max Lowery reveals why your brain resists change and how to finally build food...
Episode Recap: Max Lowery & Shane Copeland break down why knowing isn't the same as doing, emotional eating, metabolic inflexibility & restrictive diets. Learn how to shift your mindset & make weight loss sustainable for good. #weightloss #foodfreedom
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If you’ve ever said, “I know what I need to do, I’m just not doing it,” this episode is your turning point.
You don’t lack willpower — you’ve been following the wrong rulebook.
Max and Shane unpack one of the most common weight loss frustrations for women over 40: feeling like you should have this figured out, yet nothing sticks. The big reveal? Diet culture taught you tactics that are unsustainable, generic, and don’t fix the root causes of your cravings, emotional eating, and “all-or-nothing” thinking. That’s why the weight keeps coming back — and why you keep blaming yourself.
What you’ll learn:
Why “eat less, move more” backfires
The plans you’ve tried depend on motivation and restriction, so they work short-term — until life happens.
The real root causes no one addressed:
Metabolic inflexibility (“stuck in sugar-burning mode”) that keeps you hungry, snacky, and hangry
Emotional eating (stress, boredom, reward) that can easily add 10,000+ calories/month
All-or-nothing thinking that turns one slip into a spiral
What to do instead (simple, sustainable habits):
Eat 2–3 larger, satisfying meals (ditch the grazing and BLTs — bites, licks, tastes)
Prioritize protein + fiber at every meal to reduce cravings naturally
Walk daily (7–15k steps) — low effort, big impact
Build an “emotional toolkit”: breathing, journaling, a short walk, call a friend, light movement
Mindset shift that changes everything:
You don’t need more information — you need implementation tailored to your life. When you address cravings, metabolism, and coping strategies, weight loss feels easier and actually lasts.
If diets, keto, fasting, or HIIT left you exhausted and frustrated, this episode shows a calmer, smarter path to menopause-friendly weight loss — without giving up your favorite foods or living in the gym.
Want to see more behind the scenes, client success stories, and daily tips for sustainable fat loss? Come connect with me on Instagram https://www.instagram.com/max.lowery. It’s where I share practical advice, motivation, and the exact strategies my clients use to lose weight and keep it off, without ever dieting again.
Learn how to take control of cravings and lose weight without willpower, restriction, or giving up the foods you love. This free masterclass walks you through the proven 3-phase method to reset your metabolism, rewire your habits, and finally achieve lasting fat loss after 40.
A free Zoom conversation designed to uncover the root causes of your struggle with food and weight.
We’ll help you identify what’s keeping you stuck, create a personalised action plan, and assess to see if we can help you achieve lasting results. Click below to book.
The Podcast is where high-achieving women over 40 learn how to lose weight for good — without dieting, restriction, or obsession. Each episode tackles the real reasons you struggle with food, from emotional eating to identity shifts, and gives you the tools to create lasting change.
You keep waiting for life to calm down, but that “right time” never comes. In this episode, Max Lowery reveals why your brain resists change and how to finally build food...
You keep waiting for life to calm down, but that “right time” never comes. In this episode, Max Lowery reveals why your brain resists change and how to finally build food...
Max Lowery reveals the shocking truth behind women over 40 struggling with food. It's not about willpower or hormones, but internal battles & self-sabotage. Listen as Max...
Never Diet Again! Max Lowery exposes why traditional weight loss methods fail post-40. Learn the biological shifts making fat loss harder & how to eat, move & live for long-term...