· Max Lowery · Podcast Episode · 2 min read
#81 The Right Time Is a Myth. Here’s Why You’re Really Delaying Change
You keep waiting for life to calm down, but that “right time” never comes. In this episode, Max Lowery reveals why your brain resists change and how to finally build food freedom, confidence, and lasting results right in the middle of your busy life.
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Stop Waiting for the “Right Time”: How to Lose Weight in the Middle of a Busy Life
Still telling yourself you’ll start when life calms down?
This episode shows you why that moment never comes and how to get results anyway.
If you’re a woman over 40 juggling work, family, hormones, and never-ending to-dos, this one’s for you. Max Lowery pulls back the curtain on the real reason you keep delaying change, and it’s not time. It’s safety. Your brain resists anything that threatens your identity (the reliable, get-it-done you), so it disguises fear as logic: “I’ll start after the holidays.” In simple, clear language, Max explains ego resistance, avoidance coping, and cognitive dissonance, and how they drive emotional eating, all-or-nothing thinking, and that heavy food noise in your head.
You’ll hear Ellen’s story (mum of three under five, back to work, three holidays) and how she lost 44 pounds in 90 days without calorie counting or perfection, by doing less, better.
What you’ll learn (and use today):
The “comfort zone paradox”—why chasing short-term comfort creates long-term discomfort
How perimenopause, poor sleep, and sugar cravings keep you stuck (and how to stabilize energy with three balanced meals)
Why all-or-nothing thinking kills consistency—and what to do instead
The “minimum effective dose” for real progress on your busiest weeks
A simple framework to reduce emotional eating without white-knuckling it
How to build a new identity—one small action at a time—so consistency feels natural
Inside the episode, Max breaks down the Never Diet Again method so you can:
Reset your metabolism (less sugar dependency, more fat burning)
Rewire habits and triggers (goodbye guilt and late-night snacking)
Realign your identity (become the woman who follows through)
This isn’t a diet. It’s support, structure, and space, made for real life, with hormones, travel, stress, and messy days included. If you want food freedom, menopause weight loss that lasts, and a calmer mind around food, this episode will show you exactly where to start.
Want to see more behind the scenes, client success stories, and daily tips for sustainable fat loss? Come connect with me on Instagram https://www.instagram.com/max.lowery. It’s where I share practical advice, motivation, and the exact strategies my clients use to lose weight and keep it off, without ever dieting again.