#78 How to Drink Alcohol and Lose 20lbs
Can you really enjoy wine & still lose weight? Turns out, it's not about cutting out wine, but breaking emotional triggers that sabotage your progress. Learn a 4-step framework...
In today's ep, we dive into why long-term fat loss has eluded you. We'll break down 3 popular diets that fail to deliver & reveal strategies for success with Max Lowery & Shane from Live 360
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You have probably tried every diet under the sun—Slimming World, Keto, Fast 800—and seen some short-term results. But if you have never been able to keep the weight off, this episode explains exactly why. Max and head coach Shane break down what these popular approaches all get wrong, the real psychological roadblocks that keep you stuck, and what actually works for lasting fat loss.
What you will learn
• Why “successful” diets like Slimming World aren’t really success stories if the weight comes back
• The deeper problems behind Slimming World’s “sins” system and guilt-based food rules
• Why Keto and other restrictive plans damage your relationship with food and make carbohydrates feel like the enemy
• The truth behind the Fast 800—why fast results create long-term rebound
• What all these diets have in common: restriction, deprivation, rigidity, and all-or-nothing thinking
• The “Big Five” root causes that block lasting weight loss:
Negative self-talk
All-or-nothing mindset
Limiting beliefs
Identity (“I’m just someone who can’t lose weight”)
Emotional eating
• How true fat loss coaching works—focusing on psychology, habits, and behavior change instead of strict meal plans
• The habits that make weight loss automatic: walking, regular meals, more protein, more color, and fewer snacks
• Why proper accountability, a supportive community, and expert guidance are the difference between short-term results and lifelong change
Max and Shane also explain how coaching differs from personal training or nutrition plans. Coaching is not about handing you rules—it’s about understanding who you are, why you struggle, and guiding you to build habits that stick. Their system combines psychology, nutrition, and movement so you lose weight in a way that fits your real life—busy schedules, family, stress, and all.
If you have spent years in the yo-yo cycle, feeling like you just need more willpower, this episode will help you see that it’s not you—it’s the approach. There is another way, and it starts with understanding the root cause of why you gain weight in the first place.
Want daily tips, inspiring client stories, and practical strategies for food freedom? Follow Max on Instagram at www.instagram.com/max.lowery
Learn how to take control of cravings and lose weight without willpower, restriction, or giving up the foods you love. This free masterclass walks you through the proven 3-phase method to reset your metabolism, rewire your habits, and finally achieve lasting fat loss after 40.
A free Zoom conversation designed to uncover the root causes of your struggle with food and weight.
We’ll help you identify what’s keeping you stuck, create a personalised action plan, and assess to see if we can help you achieve lasting results. Click below to book.
The Podcast is where high-achieving women over 40 learn how to lose weight for good — without dieting, restriction, or obsession. Each episode tackles the real reasons you struggle with food, from emotional eating to identity shifts, and gives you the tools to create lasting change.
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