· Max Lowery · Podcast Episode · 2 min read
#6 The Psychology of Successful Fat Loss: The Power of Identity-Based Habits
Episode Recap: I explored the psychology of successful fat loss, revealing the secret to long-term success - shifting from willpower-driven habits to identity-based ones. Discover how to break free from motivation fluctuations and build a sustainable lifestyle.
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How Identity-Based Habits Create Lasting Weight Loss and Food Freedom
Are you tired of losing weight… only to gain it back again? You’re not failing because of willpower or discipline. The real reason most diets don’t stick is because they only change what you do, not who you believe you are.
In this powerful episode, weight loss coach and author Max Lowery introduces the concept of identity-based habits—the missing piece in creating long-term, sustainable change. If you’ve ever thought of yourself as “the emotional eater,” “the chubby one,” or “someone who just can’t stick to a plan,” this conversation will help you break free from those old stories and finally create lasting results.
Here’s what you’ll discover in this episode:
The 3 layers of behaviour change—and why most programs stop at the surface.
How shifting your identity is more powerful than tracking calories or chasing a short-term goal.
Real-life examples, like the difference between saying “I’m trying to quit smoking” versus “I’m not a smoker.”
Why simply focusing on outcomes (like running a marathon or losing 20 pounds) won’t last unless you become the type of person who lives those habits naturally.
A simple 2-step approach to creating identity-based habits:
Decide who you want to become.
Prove it to yourself with small wins.
The importance of surrounding yourself with people who live the way you want to live—because environment shapes identity, too.
Max also shares his personal journey, from being “Party Boy” in London nightclubs to becoming someone who thrives on outdoor adventure, health, and fitness. His story proves that when you shift your identity, habits no longer feel like a struggle—they become second nature.
If you’ve tried everything and nothing has worked, it’s time to stop focusing on short-term diets and start asking a bigger question: Who do you want to become?
Want daily tips, success stories, and practical strategies for food freedom? Connect with Max on Instagram: www.instagram.com/max.lowery