#80 Why "I’ve Tried Everything" Is the Biggest Lie Holding You Back
“I’ve tried everything, nothing works.” I hear this daily. But the truth is, most women haven’t tried everything—they’ve only tried different versions of the same thing: diets...
Weight gain after 40? It's not hormones, but habits! Max Lowery reveals the 5 fixable reasons: emotional eating, sugar-burning mode, lifestyle shifts & yo-yo dieting history. Learn to break free from band-aid solutions & rewrite your habits with the Never Diet Again method.
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In this powerful episode, weight loss coach and author Max Lowery challenges one of the most common (and frustrating) beliefs women over 40 have been told: that menopause makes weight gain inevitable. Yes, your hormones shift, estrogen drops, metabolism slows, sleep can be disrupted, but according to Max, that’s not what’s truly keeping you stuck. And that’s actually good news, because it means you have the power to change it.
Drawing on his experience working with over 1,200 women over 40, Max shares the real reasons the scale keeps creeping up — and none of them are your hormones or your age. He breaks down the five biggest drivers of midlife weight gain:
Emotional and mindless eating – The subtle, daily habits like snacking when you’re bored, stressed, or tired that quietly add up to thousands of calories a week.
Being stuck in “sugar-burning mode” – Why constant cravings and low energy make it nearly impossible to stay in control around food.
Years of yo-yo dieting – How diet culture damages your mindset, fueling guilt, all-or-nothing thinking, and self-sabotage.
Muscle loss (sarcopenic obesity) – The sneaky metabolism drop that can be reversed with strength training and protein.
Lifestyle shifts – How the natural changes in your 40s and 50s can alter your daily energy balance without you realizing it.
Through his proven Never Diet Again Method, Max shows how to reset, rewire, and realign your metabolism and mindset so you can lose weight and keep it off — without cutting out your favorite foods or punishing yourself in the gym. His practical, science-backed approach helps women move from frustration to food freedom and long-term success.
If you’ve ever felt like your body betrayed you after 40, this episode will change the way you see yourself and your potential. You’ll walk away knowing that your age and hormones aren’t the enemy — and that lasting weight loss is 100% within your control.
Because the truth is, you don’t need another diet. You need a different approach.
You’ve tried willpower. You’ve tried restriction. Now it’s time to try freedom.
Want to see more behind the scenes, client success stories, and daily tips for sustainable fat loss?
Come connect with me on Instagram → https://www.instagram.com/max.lowery.
It’s where I share practical advice, motivation, and the exact strategies my clients use to lose weight and keep it off — without ever dieting again.
Learn how to take control of cravings and lose weight without willpower, restriction, or giving up the foods you love. This free masterclass walks you through the proven 3-phase method to reset your metabolism, rewire your habits, and finally achieve lasting fat loss after 40.
A free Zoom conversation designed to uncover the root causes of your struggle with food and weight.
We’ll help you identify what’s keeping you stuck, create a personalised action plan, and assess to see if we can help you achieve lasting results. Click below to book.
The Podcast is where high-achieving women over 40 learn how to lose weight for good — without dieting, restriction, or obsession. Each episode tackles the real reasons you struggle with food, from emotional eating to identity shifts, and gives you the tools to create lasting change.
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