· Max Lowery · Podcast Episode · 2 min read
#76 The #1 Reason Women Over 40 Don’t Succeed at Weight Loss
Max Lowery reveals the shocking truth behind women over 40 struggling with food. It's not about willpower or hormones, but internal battles & self-sabotage. Listen as Max uncovers the 'anti-vision' that keeps them stuck.
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The #1 Reason You’re Still Stuck (It’s Not Food, Hormones, or Menopause)
If you keep minimizing how bad things feel, you’ll keep minimizing your results.
Real change happens when the pain of staying the same finally speaks louder than the fear of change.
In this powerful episode, Max shares the honest truth behind why so many smart, successful women over 40 stay stuck with food, weight, and self-sabotage — and it’s not what you think. It’s not carbs. It’s not willpower. It’s the quiet habit of disconnecting from your pain and telling yourself “it’s not that bad.” Max walks you through the exact mindset shift his clients use to break that cycle for good: the Anti-Vision — a short, confronting exercise that turns vague goals into the kind of emotional leverage that actually drives change.
What you’ll hear inside:
Why coping ≠ changing: how numbing with busyness, wine, or “I’ll start Monday” keeps you looping the same patterns.
The Two Wolves parable (and the mouse experiment): a simple picture of why pain pushes 3–4x harder than pleasure pulls — and how to “feed the right wolf.”
The Anti-Vision, explained: the future you don’t want (3–6 months and 5–10 years from now) and why writing it down stops coasting in its tracks.
A real client Anti-Vision (anonymous): raw, relatable, and the exact spark that turned “I’ll try” into “I’m done starting over.”
From stuck to free: how connecting to the true cost of staying the same unlocks consistent action — and makes food freedom feel non-negotiable.
This isn’t another pep talk. It’s behavior change science you can use today. If emotional eating, self-sabotage, and all-or-nothing thinking have been running the show, this episode gives you the tool to take your power back — and finally make menopause weight loss and a calmer relationship with food feel doable.
Want to see more behind the scenes, client success stories, and daily tips for sustainable fat loss? Come connect with me on Instagram https://www.instagram.com/max.lowery. It’s where I share practical advice, motivation, and the exact strategies my clients use to lose weight and keep it off, without ever dieting again.
Anti-Vision Worksheet:
https://docs.google.com/document/d/1p01-vP4ytuyRcmbhzJbgHpawZbj5Zw76CUqNU\_Om7zk/edit?usp=sharing