#81 The Right Time Is a Myth. Here’s Why You’re Really Delaying Change
You keep waiting for life to calm down, but that “right time” never comes. In this episode, Max Lowery reveals why your brain resists change and how to finally build food...
This week's episode exposed the shocking truth behind why traditional diets fail to deliver sustainable results. A common pattern emerged among those who finally achieved their weight loss goals, with a key strategy that sets them apart from others still struggling.
🎧 Prefer to listen on the go? Click on the podcast episode below!
Your current privacy settings prevent us from loading and showing you this embedded podcast.
Big idea: Most “New Year” plans flop not because you’re lazy—but because the plan is flawed. Fix these three mistakes and you’ll finally build something you can sustain all year.
Why it happens: Social media “after” pics + diet ads promising absurd speed.
Why it hurts: You miss an aggressive target → feel like a failure → quit, even if you did make progress.
Do this instead
Set process goals: “Walk 8,000 steps,” “Cook 3 dinners,” “Protein at each meal.”
Track non-scale wins (energy, sleep, consistency, clothes fit).
Aim for steady, boring, repeatable progress.
Case study — Emma (45, mom of two):
Swapped 2-hour workouts + strict dieting for daily walks and 3 home-cooked dinners. By June: –18 lbs kept off.
Why it happens: January challenges (Dry Jan, Whole30) reward all-or-nothing thinking.
Why it hurts: Big restriction = big rebound. Your body sees extreme deficits as stress → cravings up, metabolism down.
Do this instead
Change one or two habits at a time (e.g., +30g protein/day, daily walk).
Choose habits you can keep for 12 months, not 12 days.
Celebrate small wins to build momentum.
Science note: Long-term weight maintainers (National Weight Control Registry) rely on small, consistent habits (walking, simple tracking), not extreme overhauls.
Why it happens: Programs sell what to do; almost none help you explore why you struggle.
Why it hurts: Emotional eating, stress, and limiting beliefs quietly undo your hard work.
Do this instead
Reflect: “Am I hungry—or bored, stressed, lonely?”
Journal triggers, routines, and evening patterns.
Get support (coach/therapist) to unwind all-or-nothing thinking and self-sabotage.
Emotional Eating, decoded:
It’s not weak willpower—it’s unmet needs. Swap food for coping tools: text a friend, 10-minute walk, breathwork, shower, journaling.
Consistency > intensity (walks, simple meals, repeatable routines).
Moderation > restriction (keep favorite foods; adjust portions).
Identity shift: “I’m someone who prioritizes health.” Decisions get easier.
Key takeaway: Build habits + address root causes. This is a lifestyle, not a 30-day stunt.
Flexible meal planning: Stock protein, fiber, healthy fats (e.g., grilled chicken, quinoa, roasted veg) and mix-and-match.
Prioritize sleep (7–9 hrs): Poor sleep → hunger hormones go haywire.
Move in ways you enjoy: Walk, dance, hike, play—consistency beats punishment.
Mindful eating: Slow down, taste your food, stop at “satisfied,” not stuffed.
Build a support system: Workout buddy, supportive friend, or coach = accountability and resilience.
For women 40+: Hormonal shifts can affect metabolism and fat distribution. Lean into strength training, protein, stress management, and consistent sleep.
Want to see more behind the scenes, client success stories, and daily tips for sustainable fat loss? Come connect with me on Instagram https://www.instagram.com/max.lowery. It’s where I share practical advice, motivation, and the exact strategies my clients use to lose weight and keep it off, without ever dieting again.
Learn how to take control of cravings and lose weight without willpower, restriction, or giving up the foods you love. This free masterclass walks you through the proven 3-phase method to reset your metabolism, rewire your habits, and finally achieve lasting fat loss after 40.
A free Zoom conversation designed to uncover the root causes of your struggle with food and weight.
We’ll help you identify what’s keeping you stuck, create a personalised action plan, and assess to see if we can help you achieve lasting results. Click below to book.
The Podcast is where high-achieving women over 40 learn how to lose weight for good — without dieting, restriction, or obsession. Each episode tackles the real reasons you struggle with food, from emotional eating to identity shifts, and gives you the tools to create lasting change.
You keep waiting for life to calm down, but that “right time” never comes. In this episode, Max Lowery reveals why your brain resists change and how to finally build food...
This week Max Lowery breaks down why food dominates high-achieving women's thoughts over 40 & how it sabotages weight loss efforts. Learn about metabolic inflexibility, rewiring...
Emotional eating is more common than you think! Last week, we explored how stress and emotions can trigger a craving for comfort foods. But are you really just eating out of...
Still stuck despite ditching junk food? In this week's Never Diet Again, we expose the hidden ways 'healthy' eating might be sabotaging your weight loss progress. Metabolism...