· Max Lowery · Podcast Episode · 2 min read
#63 I’ve Helped Over 1000 Women Lose Weight - These Are The Biggest Mistakes
This week on Max Lowery reveals the 21 most common mistakes holding women over 40 back. From over-exercising to all-or-nothing thinking, Max exposes the conventional strategies that fail & quietly sabotage efforts. Learn why emotional eating, sleep, identity, and more are key factors in fat loss.

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21 Weight-Loss Mistakes Women Over 40 Keep Making (and How to Fix Them for Good)
If you’ve been “doing everything right” and still feel stuck, this episode is your wake-up call.
It’s not your willpower — it’s the strategy. And it’s fixable.
After coaching 1,000+ women over 40, Max lays out the 21 most common mistakes that quietly sabotage progress — from relying on willpower and snacky “BLTs” (bites, licks, tastes) to chasing perfection, over-exercising, under-eating, and ignoring emotional eating. Some of this may feel confronting… but that’s exactly what helps you finally break the cycle and create results that last.
What you’ll learn (and start changing today):
Mindset & identity shifts:
How core beliefs like “I’ve always been the chubby one” create self-sabotage
Why all-or-nothing thinking and scale-obsessing keep you stuck
The difference between “I know what to do” and actually knowing how to keep the weight off
Metabolism & hormones after 40:
Why old tactics (1200 cals, HIIT every day, cutting carbs) backfire in perimenopause/menopause
The sugar-burning trap that drives cravings, fatigue, and weight regain — and how to reset
Food & habits that work in real life:
Eat more at meals (with protein + fiber) and stop snacking to stabilize hunger
Remember: “healthy” foods still have calories (hello, nuts, oils, granola)
80/20 principle to enjoy pizza, wine, and chocolate without the guilt-binge cycle
Movement that moves the needle:
Why steps (7k–15k/day) often beat punishing workouts for fat loss
When to add strength/cardio — and when it’s actually hurting your results
Lifestyle foundations:
Sleep is non-negotiable (consistent bed/wake times change everything)
Stop waiting for “perfect” conditions; consistency during messy seasons is your superpower
If personal trainers, meal plans, or even nutritionists haven’t solved it, it’s likely because they’ve only addressed surface-level symptoms — not your root causes (metabolic inflexibility, emotional eating, identity). This episode gives you the honest checklist and simple pivots to build sustainable, menopause-friendly weight loss you can keep for life.
Want to see more behind the scenes, client success stories, and daily tips for sustainable fat loss? Come connect with me on Instagram https://www.instagram.com/max.lowery. It’s where I share practical advice, motivation, and the exact strategies my clients use to lose weight and keep it off, without ever dieting again.