#2 The Real Deal on Fat Loss: Myths, Facts, and Strategies for Success
With so much conflicting information, it can be hard to separate truth from hype. In this video, I'll debunk some of the most common fat loss myths and provide evidence-based...
In this episode, I share how to develop the Anti-Dieting Mindset, so you can break free from yo-yo dieting, stop obsessing over the scale, and finally create a balanced, sustainable approach to food and fitness.
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Chapters
00:00: Introduction to the Anti-Dieters Mindset
01:30: Understanding the Dieters Mindset
06:53 Principles to Overcome the Dieters Mindset
17:14 The Importance of Support and Accountability
Do you ever feel like you’ve been “on a diet” your whole life—but never truly free from the cycle of restriction, cravings, guilt, and starting over again? You’re not alone. In this week’s episode, Max Lowery dives deep into one of the biggest barriers keeping women over 40 from reaching sustainable weight loss: the dieting mindset.
From the sunny south of France (with his cat Loki making a brief cameo!), Max lays out exactly why traditional diets set you up for failure and how to rewire your mindset so you can finally get lasting results. He shares client success stories, including Gemma, who spent 10 years trapped in the yo-yo dieting cycle before finally breaking free and losing over 17 kilograms while regaining her energy and confidence.
Here’s what you’ll learn in this episode:
The telltale signs of the dieting mindset—like impatience, all-or-nothing thinking, labeling foods “good” or “bad,” and relying only on the number on the scale.
The endless cycle of dieting—how restriction leads to cravings, emotional eating, guilt, and ultimately weight regain.
The six principles to break free, including:
Setting realistic expectations (why true transformation takes at least a year).
Shifting your identity from “someone on a diet” to “someone who enjoys healthy living.”
Adopting a growth mindset so you believe you can change.
Challenging limiting beliefs that keep you stuck (“I’ve tried everything,” “I don’t have the time,” “I’ve always been the chubby one”).
Moving from external motivation (numbers on the scale) to intrinsic motivation (loving the process).
Stopping the labeling of foods as “good” or “bad,” and learning how to enjoy all foods without guilt.
Max’s message is clear: breaking out of the dieting mindset isn’t about quick fixes or temporary programs. It’s about changing who you are, how you think, and how you live—for good.
If you’ve ever felt like diets just don’t work for you anymore—or if you’ve been stuck in the cycle for decades—this episode will give you hope, clarity, and a practical roadmap to lasting change.
Watch my The Cravings & Fat-Burning Masterclass: https://www.neverdietagain.uk/register-podcast
Follow me on Instagram: https://www.instagram.com/max.lowery/
Book a Food Freedom Breakthrough Call: https://www.neverdietagainmethod.uk/book-call-ig
Learn how to take control of cravings and lose weight without willpower, restriction, or giving up the foods you love. This free masterclass walks you through the proven 3-phase method to reset your metabolism, rewire your habits, and finally achieve lasting fat loss after 40.
A free Zoom conversation designed to uncover the root causes of your struggle with food and weight.
We’ll help you identify what’s keeping you stuck, create a personalised action plan, and assess to see if we can help you achieve lasting results. Click below to book.
The Podcast is where high-achieving women over 40 learn how to lose weight for good — without dieting, restriction, or obsession. Each episode tackles the real reasons you struggle with food, from emotional eating to identity shifts, and gives you the tools to create lasting change.
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