#61 3 Hidden Reasons You Crave Sugar

#61 3 Hidden Reasons You Crave Sugar | Never Diet Again

· Max Lowery · Podcast Episode  · 2 min read

#61 3 Hidden Reasons You Crave Sugar

Episode Recap: Max Lowery tackles sugar cravings with a 3-part solution! Learn how metabolic inflexibility, emotional triggers & deep-rooted beliefs hold you back & what actionable tips can reset your metabolism & break the cycle. Listen now!

Episode Recap: Max Lowery tackles sugar cravings with a 3-part solution! Learn how metabolic inflexibility, emotional triggers & deep-rooted beliefs hold you back & what actionable tips can reset your metabolism & break the cycle. Listen now!

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Stop Sugar Cravings Without Willpower: The 3 Hidden Causes (and How to Fix Them)

If you keep promising “no more sugar” and end up in the biscuit tin by 3 pm, it’s not a willpower problem.
Your cravings have causes — and once you fix them, you can enjoy sweets without spiraling.

In this episode, Max breaks down the three hidden drivers behind relentless sugar cravings — and exactly how to stop them without restriction, guilt, or going “cold turkey.” If you’re a woman over 40 navigating hormones, stress, and busy days, this is your blueprint for calm, steady energy and real control around food.

What you’ll learn:

  • Why your body is stuck in sugar-burning mode
    Metabolic inflexibility keeps you riding the blood sugar roller coaster — hungry after meals, snacky all day, and “hangry” if you go too long without food.
    Fix it with: 2–3 larger meals, protein + fiber at every meal, no snacking, and a gentle 12-hour overnight fast to nudge your body into fat-burning.

  • How dopamine drives emotional eating
    Ultra-processed sweets hijack your brain’s reward system, so one cookie turns into three.
    Fix it with: a simple emotional toolkit (breathwork, a 10-minute walk, journaling, call a friend) and a 5-step craving plan: identify triggers → name the feeling → choose an alternative → check in after → repeat.

  • The identity trap: “I’m a sugar addict”
    The stories you tell yourself become self-fulfilling.
    Fix it with: a 7-day thought audit and a new identity statement: “I used to feel out of control with sugar; now I’m building balanced habits.”

Real client wins:
Sarah stopped stashing sweets “just in case,” shifted into fat-burning, and lost 40 lbs in 90 days.
Janet used the emotional toolkit and lost 44 lbs in 90 days without cutting favorite foods (and through three holidays!).
Alice rewrote her beliefs and dropped 32 lbs in 90 days, then kept it off.

You don’t need to quit sugar forever to stop cravings. You need a metabolism reset, emotional skills, and a mindset shift — so sweets lose their grip and weight loss finally feels doable (even in menopause).

Want to see more behind the scenes, client success stories, and daily tips for sustainable fat loss? Come connect with me on Instagram https://www.instagram.com/max.lowery. It’s where I share practical advice, motivation, and the exact strategies my clients use to lose weight and keep it off, without ever dieting again.

Three Ways We Can Help:

Watch the Cravings and Fat Loss Masterclass

Learn how to take control of cravings and lose weight without willpower, restriction, or giving up the foods you love. This free masterclass walks you through the proven 3-phase method to reset your metabolism, rewire your habits, and finally achieve lasting fat loss after 40.

Book a Food Freedom Breakthrough Call

A free Zoom conversation designed to uncover the root causes of your struggle with food and weight.
We’ll help you identify what’s keeping you stuck, create a personalised action plan, and assess to see if we can help you achieve lasting results. Click below to book.

Listen to the Never Diet Again Show

The Podcast is where high-achieving women over 40 learn how to lose weight for good — without dieting, restriction, or obsession. Each episode tackles the real reasons you struggle with food, from emotional eating to identity shifts, and gives you the tools to create lasting change.

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